It also makes editing and re-using a template very simple.īranding: Upload your logo and customize the template with your brand colors and font. This is also a plus for larger teams who want to collaborate on any given email campaign, as most tools allow for multiple user accounts. Some builders are easier to use than others, but in general, they provide you with the means to create something attractive with zero prior experience.Ĭonveniently stored in the cloud: Being online tools, you don’t need to install any software on your computer. All the content options are already there (buttons, images, text, etc.) so it’ll take you no time to get the email looking exactly as you want it.Įase-of-use: Most of the time these will be drag & drop editors, meaning that you won’t need any coding experience at all. Save you time: Email template builders come with a number of ready-made templates and designs that you can easily customize to your needs. After all, in the plain text email above, there is no clear call-to-action, whereas the button used in the email on the right clearly indicates what action you need to take. Not only will it allow you to create branded emails that recipients will remember, but using a well-designed template will also lead to more engagement and a higher conversion rate. ![]() If we compare a plain text email to an email designed using a template builder, we can clearly see why.Īn email template builder will allow you to produce HTML designs, either by writing the code yourself or by using the drag & drop builder and ready-made templates. Using an email template builder is a sure way to produce professional and attractive-looking email newsletters and campaigns.
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